Entrepreneurial Toolkit: Markets and Models
The Entrepreneurial Toolkit course helps aspiring entrepreneurs move from inspiration to validation by examining how opportunities become viable business concepts. The course introduces the core tools entrepreneurs use to assess ideas, understand customer needs and determine whether a venture can grow sustainably.Ìý
Throughout the course, learners will explore how opportunity recognition, product-market fit and effective business modeling shape stronger entrepreneurial decisions. You'll learn how to identify meaningful customer pain points, validate demand, compare business model canvases and understand how strategy shifts across the business lifecycle.
Other learned skills and tools in this course include:
- Opportunity Recognition & Product-Market Fit
- Positioning Maps
- Pro Forma Financial Statements
- Break-Even Analysis
- Business Model Canvas (BMC)
- Industry Research & Competitive Analysis
- Value Proposition Development
- ÌýStructured Tools Including: Lean Canvas & Value Proposition Canvas
The course encompasses hands-on activities that include industry analysis, competitor mapping and creating financial projections and others, to determine idea viability.Ìý
- Complete Principles and Practice concurrently in 6 weeks
- A mix of asynchronous online coursework and assessments with weekly live virtual class sessions led by faculty
- Increased interaction between you, faculty and peer professionals during the course
- Earn a digital badge
Entrepreneurial Toolkit: Markets and Models is a part of the Entrepreneurship Certificate.
FAST TRACK
Next Start: February 9, 2026 | Thursdays 8pm EST
$1,885.50 | 6 weeks | 12.5 hours per week
Price Reflects 10% Savings
GET IN TOUCH
Ìý610-519-7655
M-Th. 9 am - 7 pm | Fri. 9 am - 5 pm
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